at Google ScholarTitle data
Bitzer, Michael ; Jöhnk, Jan ; Urbach, Nils ; Hinsen, Silvana:
Everything Is IT, but IT Is Not Everything : What Incumbents Do to Manage Digital Transformation Towards Continuous Change.
In:
Proceedings of the 42th International Conference on Information Systems (ICIS). -
Austin, USA
,
2021
Project information
| Project title: |
Project's official title Project's id Projektgruppe WI Digitalisierung No information Projektgruppe WI Digitale Innovationswerkstatt No information Projektgruppe WI Strategisches IT-Management No information Projektgruppe WI Digital Finance No information Projektgruppe WI Digitales Innovationsmanagement No information |
|---|
Abstract in another language
Driven by the ongoing emergence of digital technologies, today’s business environment is changing at tremendous speed. Thus, incumbents have initiated digital transformation programs to cope with the associated challenges. While transformation programs are typically associated with punctuated change, emerging research conceptualizes digital transformation as an ongoing process that demands new approaches to organizational change. Hitherto, we lack insights on how organizations prepare themselves for such continuous change. Thus, we conduct an explorative interview study with 29 interview partners that provide insights from different roles, organizations, and industries. Thereby, we gain an overview of organizations’ digital transformation realities and challenges. We contribute to the existing literature on digital transformation by elucidating the individual foci and interdependencies of digital, agile, and cultural transformation. Further, we shed light on additional elements that foster continuous change, i.e., organizational culture, purpose, vision, and values in the context of digital transformation.