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Analyzing different types of negative online consumer reviews

Title data

Lis, Bettina ; Fischer, Maximilian:
Analyzing different types of negative online consumer reviews.
In: Journal of Product & Brand Management. Vol. 29 (2020) Issue 5 . - pp. 637-653.
ISSN 2054-1643
DOI: https://doi.org/10.1108/JPBM-05-2018-1876

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Nov 2021 08:34
Last Modified: 11 Nov 2021 08:34
URI: https://eref.uni-bayreuth.de/id/eprint/67740