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When CSR-based identification backfires : Testing the effects of CSR-related negative publicity

Title data

Einwiller, Sabine ; Lis, Bettina ; Ruppel, Christopher ; Sen, Sankar:
When CSR-based identification backfires : Testing the effects of CSR-related negative publicity.
In: Journal of Business Research. Vol. 104 (2019) . - pp. 1-13.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2019.06.036

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Nov 2021 10:53
Last Modified: 29 Jun 2022 14:03
URI: https://eref.uni-bayreuth.de/id/eprint/67746