at Google ScholarTitle data
Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior : An Abstract.
In: Rossi, Patricia ; Krey, Nina
(ed.):
Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). -
Cham
: Springer
,
2019
. - pp. 905-906
ISBN 978-3-030-02568-7
DOI: https://doi.org/10.1007/978-3-030-02568-7_254
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Lehrstuhl Allgemeine Betriebswirtschaftslehre - Univ. Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Nov 2021 11:27 |
| Last Modified: | 30 Jan 2024 14:48 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67747 |