at Google ScholarTitle data
Lis, Bettina ; Gebhardt, Annika:
Spreading the Ad-Video Virus : Eine Untersuchung zur epidemischen Ausbreitung viraler Werbespots auf YouTube.
In: MedienWirtschaft.
Vol. 11
(2014)
Issue 3
.
- pp. 10-21.
ISSN 1613-0669
DOI: https://doi.org/10.15358/1613-0669-2014-3-10
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Nov 2021 07:45 |
| Last Modified: | 16 Nov 2021 11:02 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67832 |