at Google ScholarTitle data
Lis, Bettina ; Post, Martin:
What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective.
In: International Journal on Media Management.
Vol. 15
(2013)
Issue 4
.
- pp. 229-244.
ISSN 1424-1250
DOI: https://doi.org/10.1080/14241277.2013.863099
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Nov 2021 11:09 |
| Last Modified: | 18 Jan 2022 07:50 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67846 |