at Google ScholarTitle data
Lis, Bettina ; Post, Martin:
Television Brand Management.
In: International Journal of Marketing.
Vol. 52
(2013)
Issue 2
.
- pp. 95-106.
ISSN 2306-7217
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 16 Nov 2021 16:03 |
| Last Modified: | 15 Sep 2022 07:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67876 |