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Deciding on new products using a computer-assisted real options approach

Title data

Rese, Alexandra ; Baier, Daniel:
Deciding on new products using a computer-assisted real options approach.
In: International Journal of Technology Intelligence and Planning. Vol. 3 (2007) Issue 3 . - pp. 292-303.
ISSN 1740-2832

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 14:40
Last Modified: 16 Feb 2015 14:40
URI: https://eref.uni-bayreuth.de/id/eprint/6829