Title data
Baier, Daniel ; Queitsch, Marko ; Wartenberg, Frank:
eDetailing : Neue Anforderungen und innovative Konzepte.
In:
Decker, Reinhold ; Wartenberg, Frank (Hrsg.): Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz. -
Lohmar ; Köln
: Eul
,
2004
. - pp. 117-133
ISBN 3-89936-267-5
Further data
Item Type: | Article in a book |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 16 Feb 2015 10:36 |
Last Modified: | 16 Feb 2015 10:36 |
URI: | https://eref.uni-bayreuth.de/id/eprint/6860 |