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Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse

Title data

Gaul, Wolfgang ; Baier, Daniel ; Apergis, Apostoulos:
Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse.
In: Marketing : ZFP. Vol. 18 (1996) Issue 3 . - pp. 203-217.
ISSN 0344-1369

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 09:37
Last Modified: 17 Feb 2015 09:37
URI: https://eref.uni-bayreuth.de/id/eprint/6893