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Benefitsegmentierung und Neuproduktdesign bei touristischen Problemstellungen

Title data

Baier, Daniel ; Zirn, Matthias:
Benefitsegmentierung und Neuproduktdesign bei touristischen Problemstellungen.
In: Baier, Daniel ; Decker, Reinhold (Hrsg.): Marketingprobleme : Innovative Lösungsansätze aus Forschung und Praxis. - Regensburg : Roderer , 1995 . - pp. 19-30 . - (Theorie und Forschung : Wirtschaftswissenschaften ; 30 )
ISBN 3-89073-800-1

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 09:48
Last Modified: 09 May 2016 09:21
URI: https://eref.uni-bayreuth.de/id/eprint/6895