at Google ScholarTitle data
Baier, Daniel ; Rese, Alexandra ; Schreiber, Stefanie:
Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale : The Case of IKEA.
2014
Event: 21st International Conference on Recent Advances in Retailing and Consumer Services (EIRASS 2014)
, 7.-10.07.2014
, Bucharest, Romania.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 18 Feb 2015 08:32 |
| Last Modified: | 18 Feb 2015 08:32 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6915 |