at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel ; Rese, Alexandra:
Lead User In Business-To-Business Applications : Implementing The Voice Of The Customer To Verify External Ideas.
2013
Event: 11th International Open and User Innovation Workshop
, 15.-17. Juli 2013
, Brighton (UK).
(Conference item: Workshop
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Feb 2015 08:36 |
| Last Modified: | 17 Feb 2015 08:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6922 |