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Identification of Willingness to Pay by Using Price Models in the Context of Simulated Test Marketing

Title data

Suckau, Kristin ; Baier, Daniel:
Identification of Willingness to Pay by Using Price Models in the Context of Simulated Test Marketing.
2013
Event: European Conference on Data Analysis , 10-12.7.2013 , Luxembourg.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 08:48
Last Modified: 13 Jan 2023 10:24
URI: https://eref.uni-bayreuth.de/id/eprint/6926