at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel:
Customer Innovation : A Combined Lead User and Conjoint Analysis Approach.
2011
Event: 33rd INFORMS Marketing Science Conference
, 09.-11.6.2011
, Houston, USA.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Feb 2015 11:04 |
| Last Modified: | 17 Feb 2015 11:04 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6972 |