at Google ScholarTitle data
Bilstein, Nicola ; Verlegh, Peeter W. J. ; Klostermann, Jan ; Akpinar, Ezgi:
Better Together : Involving Consumers in the Ideation, Creation and Dissemination of Transformative Value.
In: Journal of Service Management.
Vol. 33
(2022)
Issue 4/5
.
- pp. 520-530.
ISSN 1757-5826
DOI: https://doi.org/10.1108/JOSM-11-2021-0414
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Transformative value; Customer innovation; Customer participation; Customer dissemination; Word-of-mouth (WOM); Communication |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 May 2022 06:41 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69725 |