Institutions of the University of Bayreuth
Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein

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Number of items at this level: 84.

2023

Heimann, Kira Marie ; Bilstein, Nicola ; Haurand, Michelle Désirée:
Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps.
In: Marketing : ZFP. Vol. 45 (2023) Issue 1 . - pp. 48-65.
DOI: https://doi.org/10.15358/0344-1369-2023-1-48

2022

Flaswinkel, Anne Mareike ; Bilstein, Nicola ; Rump, Markus ; Souka, Mohamed ; Decker, Reinhold:
How Voice Assistants Affect Customer Experience in Online Shopping.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 68 (June 2022) Issue 2 . - pp. 38-45.

Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold ; Er, Baran ; Hellwig, Jonas:
Augmented Reality to Ameliorate Customer Participation? : An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes.
In: Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference. - Baveno , 2022

Volltext
Bilstein, Nicola ; Verlegh, Peeter W. J. ; Klostermann, Jan ; Akpinar, Ezgi:
Better Together : Involving Consumers in the Ideation, Creation and Dissemination of Transformative Value.
In: Journal of Service Management. Vol. 33 (2022) Issue 4/5 . - pp. 520-530.
DOI: https://doi.org/10.1108/JOSM-11-2021-0414

Bilstein, Nicola ; Heimann, Kira ; Schauerte, Dirk:
May I Come In and Drop Off Your Parcel? : An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers.
In: Bruhn, Manfred ; Hadwich, Karsten (ed.): Smart Services. Band 3. Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. - Wiesbaden : Springer Gabler, 2022 . - pp. 239-263 . - (Forum Dienstleistungsmanagement )
DOI: https://doi.org/10.1007/978-3-658-37384-9_9

2021

Bilstein, Nicola:
To Tell or Not to Tell? : The Effect of Informing Consumers about the Cooperation with a Startup in Developing Smart Products.
2021
Event: Research Seminar des Departments of Marketing and Retail Management, Surrey Business School, University of Surrey, UK , 02.12.2021 , online.
(Conference item: Other Event type, Speech )

Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold:
Communicating Benefits and Threats? : An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies.
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. - Madrid, Spanien , 2021

Abboud, Liliane ; As'ad, Nabila ; Bilstein, Nicola ; Costers, Annelies ; Henkens, Bieke ; Verleye, Katrien:
From Third Party to Significant Other for Service Encounters : a Systematic Review on Third-Party Roles and Their Implications.
In: Journal of Service Management. Vol. 32 (2021) Issue 4 . - pp. 533-559.
DOI: https://doi.org/10.1108/JOSM-04-2020-0099

Bischoff, P. ; Hogreve, Jens ; Bilstein, Nicola ; Verleye, Katrien:
Shedding More Light on Customer Value : A Meta-Analysis.
2021
Event: 2021 Frontiers in Service Conference , 09.-10. Juli 2021 , Philadelphia, USA, online.
(Conference item: Conference , Speech )

Schleef, Melina ; Bilstein, Nicola ; Schrader, P. ; Stummer, Christian:
Smart, Smarter, Dumb : Legal Obligation versus Voluntary Commitment to Provide Service Updates and Their Impact on Consumers' Behavioral Intentions.
2021
Event: 2021 Frontiers in Service Conference , 09.-10. Juli 2021 , Philadelphia, USA, online.
(Conference item: Conference , Speech )

Bilstein, Nicola:
Smart, Smarter, Dumb : Legal Obligation versus Voluntary Commitment to Provide Service Updates and Their Impact on Consumers' Behavioral Intentions.
2021
Event: 2021 Frontiers in Service Conference , 09.-10. Juli 2021 , Philadelphia, USA, online.
(Conference item: Conference , Paper )

Heimann, Kira ; Bilstein, Nicola:
When Friends Are Watching You : The Effects of Customer Participation in Service Recovery during a Group Service Failure.
2021
Event: 2021 Frontiers in Service Conference , 09.-10. Juli 2021 , Philadelphia, USA, online.
(Conference item: Conference , Speech )

Heimann, Kira ; Bilstein, Nicola:
When Social Influence Leads to Trust : Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps.
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. - Madrid, Spanien , 2021

2020

Bilstein, Nicola:
To Tell or Not to Tell? : The Effect of Informing Consumers about the Cooperation with a Startup in Developing Smart Products.
2020
Event: Brown Bag Seminar der Katholischen Universität Eichstätt-Ingolstadt , 11.11.2020 , online.
(Conference item: Other Event type, Speech )

Volltext
Schleef, Melina ; Bilstein, Nicola ; Stummer, Christian:
"Shh! ... I Got Help to Become Smart" : Should Incumbent Firms Disclose Their Cooperation with a Startup?
In: Proceedings of the 41st International Conference on Information Systems (ICIS 2020). - Hyderabad, India , 2020 . - 9 S.

Bilstein, Nicola ; Stummer, Christian:
Special Section: Multidisciplinary Perspectives on Challenges in Managing Smart Products and Services.
In: Schmalenbach Business Review. Vol. 72 (2020) Issue 4 . - pp. 479-483.
DOI: https://doi.org/10.1007/s41464-020-00104-z

2019

Volltext

Bilstein, Nicola:
Understanding Customers in a Socio-technical World : Impulsvortrag und Podiumsdiskussion im Rahmen der Veranstaltung "Social Life in Technical and Digital Environments".
2019
Event: Transcending Boundaries : Impulses from the Research Worlds at Bielefeld University , 23.10.2019 , Bielefeld.
(Conference item: Lecture series , Speech )

Bilstein, Nicola:
„Warum sich Kunden nach Beschwerden ärgern“ (von Werner Knecht).
In: Neue Zürcher Zeitung. (27 July 2019) . - p. 52.

Volltext

Bilstein, Nicola:
Service Recovery on Stage: Effects of Social Media Recovery on Virtually Present Others : Lessons Learnt from a Paper Project.
2019
Event: Forschungskolloquium der Technischen Hochschule Ostwestfalen-Lippe , 26.06.2019 , Lemgo.
(Conference item: Other Event type, Speech )

Bilstein, Nicola ; Hogreve, Jens:
Initiate it : Proactivity as a Means to Overcome Unwanted Effects of Customer Participation in Service Recovery?
In: Proceedings of the 48th European Marketing Academy (EMAC) Conference. - Hamburg , 2019

Bilstein, Nicola:
Initiate it : Proactivity as a Means to Overcome Unwanted Effects of customer Participation in Service Recovery?
2019
Event: 48th European Marketing Academy (EMAC) Conference , 28.-31. Mai 2019 , Hamburg.
(Conference item: Conference , Paper )

Benoit, Sabine ; Hogreve, Jens ; Sichtmann, Christina ; Bilstein, Nicola:
Professionalism Kills the Trading Star : Explaining Member Participation in Trading Communities.
In: Journal of Service Management Research. Vol. 3 (2019) Issue 2 . - pp. 54-65.
DOI: https://doi.org/10.15358/2511-8676-2019-2-54

Hogreve, Jens ; Bilstein, Nicola ; Hörner, Kathrin:
Service Recovery on Stage : Effects of Social Media Recovery on Virtually Present Others.
In: Journal of Service Research. Vol. 22 (2019) Issue 4 . - pp. 421-439.
DOI: https://doi.org/10.1177/1094670519851871

2018

Bilstein, Nicola:
Customer's Willingness-to-Coproduce in Proactive Service Recoveries : A Recovery-Initiation/Coproduction-Trade-Off?
2018
Event: 27th Annual Frontiers in Service Conference , 06.-09. Sept. 2018 , Austin, TX, USA.
(Conference item: Conference , Paper )

Bilstein, Nicola ; Hogreve, Jens:
Customer's Willingness-to-Coproduce in Proactive Service Recoveries : A Recovery-Initiation/Coproduction-Trade-Off?
In: Proceedings of the 27th Annual Frontiers in Service Conference. - Austin, TX, USA , 2018

Bilstein, Nicola ; Verleye, Katrien:
"Smart Use of Extant Literature", "Qualitative Literature Strategies (Content Analysis)".
2018
Event: 7th Edition of the Let’s Talk About Service (LTAS) Workshop , 05.-07. Dez. 2018 , Ghent, Belgien.
(Conference item: Workshop , Keynote )

2017

Bilstein, Nicola:
Empirical Analysis of the Consequences of Customer Participation in Service Recovery : The Importance of Moderating Factors.
2017
Event: Workshop Dienstleistungsmarketing, Universität Rostock , 30.06.2017 , Rostock.
(Conference item: Workshop , Speech )

Gäthke, Jana ; Bilstein, Nicola:
How to Acquire New Customers When Online Retailers Are Forced to Non-Disclose Information? : The Role of Curiosity.
In: Proceedings of the 46th European Marketing Academy (EMAC) Conference. - Groningen, Niederlande , 2017 . - p. 49

Bilstein, Nicola:
How to Acquire New Customers When Online Retailers Are Forced to Non-Disclose Information? : The Role of Curiosity.
2017
Event: 46th European Marketing Academy (EMAC) Conference , 23.-26. Mai 2017 , Groningen, Niederlande.
(Conference item: Conference , Paper )

Hogreve, Jens ; Bilstein, Nicola ; Mandl, Leonhard:
Unveiling the Recovery Time Zone of Tolerance : When Time Matters in Service Recovery.
In: Journal of the Academy of Marketing Science. Vol. 45 (2017) Issue 6 . - pp. 866-883.
DOI: https://doi.org/10.1007/s11747-017-0544-7

2016

Benoit, Sabine ; Bilstein, Nicola ; Hogreve, Jens ; Sichtmann, Christina:
Explaining Social Exchanges in Information-Based Online Communities (IBOCs).
In: Journal of Service Management. Vol. 27 (2016) Issue 4 . - pp. 460-480.
DOI: https://doi.org/10.1108/JOSM-09-2015-0287

Bilstein, Nicola:
The Meaning of Situational Factors for Customer Participation in Service Recovery : A Qualitative Analysis.
2016
Event: SERVSIG Conference 2016 , 17.-19. Juni 2016 , Maastricht, Niederlande.
(Conference item: Conference , Poster )

Bilstein, Nicola:
The Meaning of Situational Factors for Customer Participation in Service Recovery : A Qualitative Analysis.
In: Conference Proceedings : SERVSIG Conference 2016, Maastricht. - Maastricht , 2016 . - pp. 884-885

Benoit, Sabine ; Hogreve, Jens ; Bilstein, Nicola ; Sichtmann, Christina:
Member Participation in Commerce-Based Online Communities.
In: Hennig-Thurau, Thorsten ; Hofacker, Charles F. (ed.): What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016. - Chicago , 2016 . - K70-K71 . - (AMA Educators Proceedings ; 27 )

Bilstein, Nicola ; Fylek, Lisa:
The Mismatch between Customer Expectations and Service Provider Practices in Co-produced Service Recovery Processes.
In: Proceedings of the 25th Annual Frontiers in Service Conference. - Bergen, Norwegen , 2016

Bilstein, Nicola:
The Mismatch between Customer Expectations and Service Provider Practices in Co-produced Service Recovery Processes.
2016
Event: 25th Annual Frontiers in Service Conference , 23.-26. Juni 2016 , Bergen, Norwegen.
(Conference item: Conference , Paper )

Hogreve, Jens ; Mandl, Leonhard ; Bilstein, Nicola:
New Versus Steady Customers : Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations.
In: Hennig-Thurau, Thorsten ; Hofacker, Charles F. (ed.): What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016. - Chicago , 2016 . - K58-K59 . - (AMA Educators Proceedings ; 27 )

Hogreve, Jens ; Mandl, Leonhard ; Bilstein, Nicola:
The Role of Time in Service Recovery : How the Time to Recover a Service Failure and Relationship Strength Affect Customers' Compensation Expectations.
In: Conference Proceedings : SERVSIG Conference 2016, Maastricht. - Maastricht , 2016 . - pp. 301-304

Bilstein, Nicola ; Hogreve, Jens:
The Role of Time in Service Recovery : How the Time to Recover a Service Failure and Relationship Strength Affect Customers' Compensation Expectations.
2016
Event: SERVSIG Conference 2016 , 17.-19. Juni 2016 , Maastricht, Niederlande.
(Conference item: Conference , Paper )

Bilstein, Nicola ; Albrecht, Kathrin:
Service Recovery on Stage : The Effects of Social Media Recovery on Virtually Present Others.
2016
Event: 24th Annual Frontiers in Service Conference , 09.-12. Juli 2015 , San Jose, Kalifornien, USA.
(Conference item: Conference , Paper )

Bilstein, Nicola:
Thank You for Your Helping Hand! : Ways to Avoid Negative Consequences of Customer Participation in Recovery of Technology Product Failure.
2016
Event: 2016 Conference of the Association for Consumer Research, Special Session on "It's All Around You: The Pervasive Effects of Technology on Consumers' Lives" , 27.-30. Okt. 2016 , Berlin.
(Conference item: Conference , Paper )

Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Thank You for Your Helping Hand! : Ways to Avoid Negative Consequences of Customer Participation in Recovery of Technology Product Failure.
In: Advances in Consumer Research. Vol. 44 (2016) . - pp. 65-69.

Gäthke, Jana ; Bilstein, Nicola ; Weißberger, Julia:
Too exclusive?! : The negative effects of exclusivity as a service strategy.
In: Proceedings of the 25th Annual Frontiers in Service Conference. - Bergen, Norwegen , 2016

2015

Bilstein, Nicola ; Hogreve, Jens ; Mandl, Leonhard ; Russer, Franziska:
Because I'm Worth it : How Customer Status and Timeliness Affect Compensation Expectations in Service Recovery.
In: Proceedings of the 24th Annual Frontiers in Service Conference. - San Jose, California, USA , 2015

Bilstein, Nicola ; Hogreve, Jens:
Was wir aus der Dienstleistungsforschung für die Verbesserung der privaten Altersvorsorge lernen können.
2015
Event: Interdisziplinärer Workshop zur privaten Altersvorsorge, Universität Gießen , 26.06.2015 , Gießen.
(Conference item: Workshop , Speech )

Volltext
Bilstein, Nicola ; Hogreve, Jens ; Bartilla, Katrin:
Auswirkungen der Co-Produktion auf die Kunden-Mitarbeitenden-Beziehung.
In: Bruhn, Manfred ; Hadwich, Karsten (ed.): Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. - Wiesbaden : Springer Gabler, 2015 . - pp. 287-308 . - (Forum Dienstleistungsmanagement )
DOI: https://doi.org/10.1007/978-3-658-08518-6_13

Bilstein, Nicola ; Mandl, Leonhard:
Because I'm Worth it : How Customer Status and Timeliness Affect Compensation Expectations in Service Recovery.
2015
Event: 24th Annual Frontiers in Service Conference , 09.-12. Juli 2015 , San Jose, Kalifornien, USA.
(Conference item: Conference , Paper )

Hogreve, Jens ; Bilstein, Nicola ; Albrecht, Kathrin:
Service Recovery on Stage : The Effects of Social Media Recovery on Virtually Present Others.
In: Proceedings of the 24th Annual Frontiers in Service Conference. - San Jose, Kalifornien, USA , 2015

Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Unintended Effects of Customer Participation in Recovery : Can Choice Availability Be a Remedy?
In: Brown, Tom ; Swaminathan, Vanitha (ed.): Marketing in a Global, Digital and Connected World : AMA Winter Marketing Educators' Conference 2015. - Chicago , 2015 . - H44-H45 . - (AMA Educators Proceedings ; 26 )

2014

Bilstein, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Fahr, René:
Paying For a Higher Workload? : The Relation Between Customer's Co-Production and Willingness to Pay.
In: Customer & Service Systems. Vol. 1 (2014) Issue 1 . - pp. 49-53.
DOI: https://doi.org/10.5445/KSP/1000038784/06

2013

Volltext
Bilstein, Nicola:
"Nur Mut: Technik muss kein Senioren-Schreck sein" : Interview.
In: FOCUS online. (19 November 2013) .

Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Can I Get a Helping Hand? Maybe Not : Understanding Co-Production in Service Recovery Processes.
In: Karaosmanoğlu, Elif ; Baş, A. Banu Elmadağ (ed.): Lost in Translation : Marketing in an Interconnected world : 42nd EMAC Conference proceedings. - Istanbul , 2013 . - p. 166

Hogreve, Jens ; Bilstein, Nicola:
Do Seniors Accept Technology-Based Service Innovations? : A Qualitative Approach.
In: Kandampully, Jay (ed.): Service Management in Health and Wellness Services. - Dubuque : Kendall Hunt Publishing, 2013 . - pp. 275-288

Bilstein, Nicola ; Hogreve, Jens:
Zur Akzeptanz technischer Leistungen durch Senioren : Eine empirische Analyse.
In: Schmitz, Gertrud (ed.): Theorie und Praxis des Dienstleistungsmarketing : Aktuelle Konzepte und Entwicklungen. - Wiesbaden : Springer Gabler, 2013 . - pp. 75-95 . - (Fokus Dienstleistungsmarketing )
DOI: https://doi.org/10.1007/978-3-8349-6869-2_4

2012

Hogreve, Jens ; Sichtmann, Christina ; Möller, Sabine ; Bilstein, Nicola:
Enhancing the Return on Co-Production in Online Communities.
2012
DOI: https://doi.org/10.2139/ssrn.2120715

Volltext
Bilstein, Nicola:
“Senioren-Handys : Weg mit dem überflüssigen Schnickschnack“.
In: EXPRESS.de. (15 April 2012) .

Bilstein, Nicola:
Can I Get a Helping Hand? Maybe Not : Understanding Co-Production in Service Recovery Processes.
2012
Event: 21st Annual Frontiers in Service Conference , 14.-17. Juni 2012 , College Park, Maryland, USA.
(Conference item: Conference , Paper )

Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Can I Get a Helping Hand? Maybe Not : Understanding Co-Production in Service Recovery Processes.
In: Proceedings of the 21st Annual Frontiers in Service Conference. - College Park, Maryland, USA , 2012 . - p. 23

Bilstein, Nicola:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay.
2012
Event: 41st European Marketing Academy (EMAC) Conference , 22.-25. Mai 2012 , Lissabon, Portugal.
(Conference item: Conference , Paper )

Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay.
In: Rita, Paulo (ed.): Marketing to Citizens : Going Beyond Customers and Consumers : 41st EMAC Conference proceedings. - Lissabon : ISCTE Business School, 2012

Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Understanding Co-Production in Service Recovery Processes.
In: Mickelsson, Jacob ; Helkkula, Anu (ed.): Innovative service perspectives : Proceedings from the AMA SERVSIG International Service Research Conference. - Helsinki : Hanken School of Economics, 2012 . - p. 92

Bilstein, Nicola:
Understanding Co-Production in Service Recovery Processes.
2012
Event: SERVSIG Conference 2012 , 07.-09. Juni 2012 , Helsinki, Finnland.
(Conference item: Conference , Paper )

Hogreve, Jens ; Bilstein, Nicola:
Was wollen Senioren? : Analyse von Bedürfnissen und Akzeptanzfaktoren.
In: Zangemeister, Christof (ed.): Mit intelligenter Technik zu neuen Dienstleistungen für Senioren (MIDIS) : Leitfaden und Instrumente zur kooperativen Entwicklung mikrosystemtechnisch basierten Dienstleistungen. - Hamburg : Books on Demand, 2012 . - pp. 37-74

2011

Bilstein, Nicola:
Akzeptanzanalyse: "Wie werden MST-basierte Dienstleistungen von Senioren mehr oder weniger akzeptiert?".
2011
Event: Transferworkshop für Dienstleister und Hersteller von Mikrosystemtechnik-Produkten: "Dienstleistungen für die Generation 55 plus - Innovationschancen der Mikrosystemtechnik nutzen", GGT Deutsche Gesellschaft für Gerontotechnik mbH , 11.05.2011 , Iserlohn.
(Conference item: Workshop , Speech )

Bilstein, Nicola:
DL-Ideen generieren und DL-Bedarf analysieren: "Welche dienstleistungsrelevanten Bedürfnisse / Problemlagen haben Senioren im Hinblick auf eine möglichst selbstbestimmte und zufriedenstellende Lebensführung?".
2011
Event: Transferworkshop für Dienstleister und Hersteller von Mikrosystemtechnik-Produkten: "Dienstleistungen für die Generation 55 plus - Innovationschancen der Mikrosystemtechnik nutzen", GGT Deutsche Gesellschaft für Gerontotechnik mbH , 11.05.2011 , Iserlohn.
(Conference item: Workshop , Speech )

Volltext
Bilstein, Nicola:
„Der große Knick nach der Promotion“ (von Lisa Becker).
In: Frankfurter Allgmeine Zeitung. (26 April 2011) .

Bilstein, Nicola ; Hogreve, Jens:
Neue Technologien für Senioren – Was hindert Senioren an der Akzeptanz innovativer technischer Dienstleistungen?
2011
Event: 15. Dienstleistungsmarketing-Workshop, Universität Duisburg-Essen , 08.04.2011 , Duisburg.
(Conference item: Workshop , Speech )

Bilstein, Nicola:
Rethinking Value Co-Creation in Service : Empirical Investigations of the Antecedents and Outcomes of Optional and Mandatory Co-Production, Dissertation Proposal.
2011
Event: Fisher IMS and AMA SERVSIG Dissertation Proposal Competition, 2011 AMA Winter Marketing Educators' Conference , 18.-20. Feb. 2011 , Austin, Texas, USA.
(Conference item: Conference , Speech )

Hogreve, Jens ; Bilstein, Nicola ; Langnickel, Diane:
Alter schützt vor Technik nicht? : Zur Akzeptanz technologischer Dienstleistungsinnovationen von Senioren.
In: Bieber, Daniel ; Schwarz, Kathleen (ed.): Mit AAL-Dienstleistungen altern : Nutzerbedarfsanalysen im Kontext des Ambient Assisted Living. - Saarbrücken : ISO-Verlag, 2011 . - pp. 32-50

Bilstein, Nicola:
Co-Production in the Service Production and Delivery Process : Conceptualization and Future Research Fields.
In: Fließ, Sabine (ed.): Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse. - Wiesbaden : Gabler, 2011 . - pp. 97-119
DOI: https://doi.org/10.1007/978-3-8349-6592-9_5

Sichtmann, Christina ; Möller, Sabine ; Hogreve, Jens ; Bilstein, Nicola:
Kundenintegration 2.0 : Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 81 (2011) Issue S5 . - pp. 21-45.
DOI: https://doi.org/10.1007/s11573-011-0487-2

Bilstein, Nicola:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship Between Customer Co-Production and Willing-ness-to-Pay.
2011
Event: 20th Annual Frontiers in Service Conference , 30.06. - 03.07.2011 , Columbus, Ohio, USA.
(Conference item: Conference , Paper )

Bilstein, Nicola:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship between Customer Co-Production and Willing-ness-to-Pay.
2011
Event: Marketing Technologies, Social Media and Emerging Customer Behaviors: Towards Customer Empowerment or Customer Counter Power , 16.-17. Juni 2011 , Straßburg, Frankreich.
(Conference item: Workshop , Paper )

Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship between Customer Co-Production and Willingness-to-Pay.
In: Proceedings of the 20th Annual Frontiers in Service Conference. - Columbus, Ohio, USA , 2011

Hogreve, Jens ; Bilstein, Nicola ; Möller, Sabine ; Sichtmann, Christina:
Turning Lurkers Into Value Creators : An Investigation of Transaction-Based Online Communities.
In: Srinivasan, Raji ; McAlister, Leigh (ed.): Marketing Theory and Applications : AMA Winter Marketing Educators' Conference 2011. - Chicago , 2011 . - pp. 263-264 . - (AMA Educators Proceedings ; 22 )

Bilstein, Nicola:
Turning Lurkers into Value Creators : An Investigation of Transaction-Based Online Communities.
2011
Event: AMA Winter Marketing Educators' Conference 2011 , 18.-20. Feb. 2011 , Austin, Texas, USA.
(Conference item: Conference , Paper )

2010

Bilstein, Nicola:
Auswirkungen der Co-Production auf die Zahlungsbereitschaft von Kunden.
2010
Event: 14. Dienstleistungsmarketing-Workshop , 23.04.2010 , Hagen.
(Conference item: Workshop , Speech )

Bilstein, Nicola:
Dienstleistungsrelevante Bedürfnisse von Senioren : Erste Ergebnisse einer empirischen Untersuchung.
2010
Event: Informationsforum & Zukunftswerkstatt für Dienstleister und Hersteller von Mikrosystemtechnik-Produkten , 13.04.2010 , Köln.
(Conference item: Other Event type, Speech )

Bilstein, Nicola ; Möller, Sabine:
Turning Lurkers into Contributors : What Drives Co-Production Performance in Online Communities?
2010
Event: 19th Annual Frontiers in Service Conference , 10.-13. Juni 2010 , Karlstad, Schweden.
(Conference item: Conference , Paper )

Bilstein, Nicola:
What drives Co-Production Performance? : An Empirical Investigation of Online-Communities.
2010
Event: SERVSIG Conference 2010 , 17.-19. Juni 2010 , Porto, Portugal.
(Conference item: Conference , Paper )

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