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Institutions of the University of Bayreuth Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Number of items at this level: 84. 2023
2022
2021
Schleef, Melina ; Bilstein, Nicola ; Schrader, P. ; Stummer, Christian:
Smart, Smarter, Dumb : Legal Obligation versus Voluntary Commitment to Provide Service Updates and Their Impact on Consumers' Behavioral Intentions.
2021
Event: 2021 Frontiers in Service Conference
, 09.-10. Juli 2021
, Philadelphia, USA, online.
(Conference item: Conference
,
Speech
)
2020
2019
2018
2017
2016
Benoit, Sabine ; Hogreve, Jens ; Bilstein, Nicola ; Sichtmann, Christina:
Member Participation in Commerce-Based Online Communities.
In: Hennig-Thurau, Thorsten ; Hofacker, Charles F.
(ed.):
What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016. -
Chicago
,
2016
. - K70-K71
. - (AMA Educators Proceedings
; 27
)
2015
2014
2013
2012
Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Understanding Co-Production in Service Recovery Processes.
In: Mickelsson, Jacob ; Helkkula, Anu
(ed.):
Innovative service perspectives : Proceedings from the AMA SERVSIG International Service Research Conference. -
Helsinki
: Hanken School of Economics,
2012
. - p. 92
Hogreve, Jens ; Bilstein, Nicola:
Was wollen Senioren? : Analyse von Bedürfnissen und Akzeptanzfaktoren.
In: Zangemeister, Christof
(ed.):
Mit intelligenter Technik zu neuen Dienstleistungen für Senioren (MIDIS) : Leitfaden und Instrumente zur kooperativen Entwicklung mikrosystemtechnisch basierten Dienstleistungen. -
Hamburg
: Books on Demand,
2012
. - pp. 37-74
2011
2010
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