Title data
Sänn, Alexander ; Baier, Daniel:
Lead Users and Non-Lead Users : Do Their Preference Really Differ in Product Design?
2011
Event: 18th IPDM Conference
, 5.-7.6.2011
, Delft, Niederlande.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 17 Feb 2015 11:09 |
Last Modified: | 17 Feb 2015 11:09 |
URI: | https://eref.uni-bayreuth.de/id/eprint/6973 |