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Kundenintegration 2.0 : Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?

Title data

Sichtmann, Christina ; Möller, Sabine ; Hogreve, Jens ; Bilstein, Nicola:
Kundenintegration 2.0 : Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 81 (2011) Issue S5 . - pp. 21-45.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-011-0487-2

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 31 May 2022 08:43
Last Modified: 13 Mar 2023 09:18
URI: https://eref.uni-bayreuth.de/id/eprint/69832