at Google ScholarTitle data
Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold:
Communicating Benefits and Threats? : An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies.
In:
Proceedings of the 50th European Marketing Academy (EMAC) Conference. -
Madrid, Spanien
,
2021
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Additional notes: | (A2021-94735) |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 31 May 2022 12:34 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69844 |