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Initiate it : Proactivity as a Means to Overcome Unwanted Effects of Customer Participation in Service Recovery?

Title data

Bilstein, Nicola ; Hogreve, Jens:
Initiate it : Proactivity as a Means to Overcome Unwanted Effects of Customer Participation in Service Recovery?
In: Proceedings of the 48th European Marketing Academy (EMAC) Conference. - Hamburg , 2019
ISBN 978-3-9821146-0-6

Further data

Item Type: Article in a book
Refereed: Yes
Additional notes: (A2019-9170)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 31 May 2022 12:49
Last Modified: 13 Mar 2023 09:18
URI: https://eref.uni-bayreuth.de/id/eprint/69845