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How to Acquire New Customers When Online Retailers Are Forced to Non-Disclose Information? : The Role of Curiosity

Title data

Gäthke, Jana ; Bilstein, Nicola:
How to Acquire New Customers When Online Retailers Are Forced to Non-Disclose Information? : The Role of Curiosity.
In: Proceedings of the 46th European Marketing Academy (EMAC) Conference. - Groningen, Niederlande , 2017 . - p. 49

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 01 Jun 2022 06:41
Last Modified: 13 Mar 2023 09:18
URI: https://eref.uni-bayreuth.de/id/eprint/69886