at Google ScholarTitle data
Benoit, Sabine ; Hogreve, Jens ; Bilstein, Nicola ; Sichtmann, Christina:
Member Participation in Commerce-Based Online Communities.
In: Hennig-Thurau, Thorsten ; Hofacker, Charles F.
(ed.):
What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016. -
Chicago
,
2016
. - K70-K71
. - (AMA Educators Proceedings
; 27
)
ISBN 978-1-51082-367-9
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Jun 2022 07:16 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69889 |