Title data
Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Unintended Effects of Customer Participation in Recovery : Can Choice Availability Be a Remedy?
In: Brown, Tom ; Swaminathan, Vanitha
(ed.):
Marketing in a Global, Digital and Connected World : AMA Winter Marketing Educators' Conference 2015. -
Chicago
,
2015
. - H44-H45
. - (AMA Educators Proceedings
; 26
)
ISBN 978-1-5108-0450-0
Further data
Item Type: | Article in a book |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 01 Jun 2022 07:59 |
Last Modified: | 13 Mar 2023 09:18 |
URI: | https://eref.uni-bayreuth.de/id/eprint/69897 |