at Google ScholarTitle data
Hogreve, Jens ; Bilstein, Nicola ; Möller, Sabine ; Sichtmann, Christina:
Turning Lurkers Into Value Creators : An Investigation of Transaction-Based
Online Communities.
In: Srinivasan, Raji ; McAlister, Leigh
(ed.):
Marketing Theory and Applications : AMA Winter Marketing Educators' Conference 2011. -
Chicago
,
2011
. - pp. 263-264
. - (AMA Educators Proceedings
; 22
)
ISBN 978-1-61839-064-6
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Jun 2022 08:37 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69900 |