at Google ScholarTitle data
Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
Paying for a Higher Workload? : An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay.
In: Rita, Paulo
(ed.):
Marketing to Citizens : Going Beyond Customers and Consumers : 41st EMAC Conference proceedings. -
Lissabon
: ISCTE Business School
,
2012
ISBN 978-9897-320-04-0
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Jun 2022 09:37 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/69903 |