at Google ScholarTitle data
Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold ; Er, Baran ; Hellwig, Jonas:
Augmented Reality to Ameliorate Customer Participation? : An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes.
In:
Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference. -
Baveno
,
2022
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Additional notes: | Forthcoming |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 09 Jun 2022 09:06 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/70048 |