at Google ScholarTitle data
Föhr, Jonas ; Germelmann, Claas Christian:
The Future is now – Oder: Weshalb wir Marketer über Alexa sprechen sollten.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement.
Vol. 68
(2022)
Issue 2
.
- pp. 16-20.
ISSN 1436-798X
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 30 Jun 2022 06:47 |
| Last Modified: | 11 Jul 2023 07:58 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/70312 |