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Kapitel 7: Ambush Marketing

Title data

Heermann, Peter W.:
Kapitel 7: Ambush Marketing.
In: Stopper, Martin ; Lentze, Gregor (ed.): Handbuch Fußball-Recht : Rechte - Vermarktung - Organisation. 2. Auflage. - Berlin : Erich Schmidt Verlag , 2018 . - pp. 235-292
ISBN 978-3-503-17684-7

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Law > Chair Civil Law VI - Commercial and Economic Law, Comparative Law and Sports Law > Chair Civil Law VI - Commercial and Economic Law, Comparative Law and Sports Law - Univ.-Prof. Dr. Peter W. Heermann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Law
Faculties > Faculty of Law, Business and Economics > Department of Law > Chair Civil Law VI - Commercial and Economic Law, Comparative Law and Sports Law
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 340 Law
Date Deposited: 15 Jul 2022 08:48
Last Modified: 15 Jul 2022 08:48
URI: https://eref.uni-bayreuth.de/id/eprint/70581