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Erfassung und Bewertung des Kundennutzens bei Luxusgütern : Methodik und praktische Anwendung am Beispiel hochwertiger Lederwaren

Title data

Baier, Daniel ; Sauer, Marco ; Kant, Matthias:
Erfassung und Bewertung des Kundennutzens bei Luxusgütern : Methodik und praktische Anwendung am Beispiel hochwertiger Lederwaren.
2000
Event: VDI-Tagung Erfolgreiches Entwicklungsmanagement , 10/2000 .
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Feb 2015 11:55
Last Modified: 19 Feb 2015 11:55
URI: https://eref.uni-bayreuth.de/id/eprint/7082