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Following the Tracks of Salience Nudges : Short-Term Effects and Long-Term Wear-Out Effects of a Salience Nudge in a Retail Setting

Title data

Harnischmacher, Jannike ; Merkl, Lisa-Marie ; Germelmann, Claas Christian:
Following the Tracks of Salience Nudges : Short-Term Effects and Long-Term Wear-Out Effects of a Salience Nudge in a Retail Setting.
2022
Event: French-Austrian-German Workshop on Consumer Behaviour , 03. – 05.07.2022 , Saarbrücken, Deutschland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 26 Sep 2022 13:12
Last Modified: 09 Nov 2022 11:10
URI: https://eref.uni-bayreuth.de/id/eprint/71966