at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel ; Rese, Alexandra:
The Presumer Effect : Implementing the Customer's Voice to Radical New Product Developement for High-Tech SME.
In:
Proceedings of the 20th International Product Development Management Conference. -
Paris
: EIASM
,
2013
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 20 Feb 2015 09:27 |
| Last Modified: | 21 Mar 2022 14:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/7222 |