at Google ScholarTitle data
Kühl, Niklas ; Mühlthaler, Marius ; Goutier, Marc:
Supporting customer-oriented marketing with artificial intelligence : automatically quantifying customer needs from social media.
In: Electronic Markets.
Vol. 30
(2020)
Issue 2
.
- pp. 351-367.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-019-00351-0
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Information Systems Management > Chair Information Systems Management - Univ.-Prof. Dr.-Ing. Niklas Kühl |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 20 Apr 2023 10:59 |
| Last Modified: | 20 Apr 2023 10:59 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/73792 |