bei Google ScholarTitelangaben
Franzke, Sonja ; Froese, Fabian J.:
Self and Other : How Female Entrepreneurs in Beijing, Berlin, and London Manage Role Expectations.
In: Academy of Management Proceedings.
(2020)
Heft 1
.
ISSN 2151-6561
DOI: https://doi.org/10.5465/AMBPP.2020.19395abstract
Abstract
Female entrepreneurs, while making up an increasing proportion of business owners worldwide, still face various obstacles during the founding process such as gender role expectations that create a double burden for women, having to combine family and career. Drawing from role congruity theory, this study investigates the stereotypes both men and women hold about female entrepreneurs and how women develop strategies to respond to arising conflicts caused by these self- and other-expectations. Interviews with 75 entrepreneurs in the male-dominated IT start-up industry in Beijing, Berlin, and London, reveal similarities and striking differences across countries. While many Chinese female entrepreneurs are aware of different stereotypes and use these stereotypes to their advantage, most German entrepreneurs try to compensate for stereotypes by behaving in a more masculine way, lastly, UK women try to be resilient and ignore stereotypes by staying in a female “bubble”. We discuss theoretical and practical implications."