at Google ScholarTitle data
Heimann, Kira Marie ; Bilstein, Nicola ; Haurand, Michelle Désirée:
Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps.
In: Marketing : ZFP.
Vol. 45
(2023)
Issue 1
.
- pp. 48-65.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2023-1-48
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Transformative consumer research; smart transformative services; digital contact tracing apps; value creation; trust dimensions |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Mar 2023 07:36 |
| Last Modified: | 13 Mar 2023 09:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/74169 |