at Google ScholarTitle data
Yefimenko, Olena ; Föhr, Jonas ; Germelmann, Claas Christian:
I’ll have what Alexa’s having… but only if that’s what I’m looking for : The impact of personalization on recommendation capabilities of smart voice-interaction technology in voice commerce.
In: Journal of Service Management Research.
Vol. 7
(2023)
Issue 1
.
- pp. 23-38.
ISSN 2511-8676
DOI: https://doi.org/10.5771/2511-8676-2023-1-23
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 21 Apr 2023 06:08 |
| Last Modified: | 21 Apr 2023 06:08 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/76079 |