at Google ScholarTitle data
Buck, Christoph ; Horbel, Chris ; Kessler, Tim ; Germelmann, Claas Christian:
Mobile Consumer Apps : Big Data Brother is Watching You.
In: Marketing Review St. Gallen.
Vol. 31
(2014)
Issue 1
.
- pp. 26-35.
ISSN 1865-7516
DOI: https://doi.org/10.1365/s11621-014-0318-2
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann Faculties |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 000 Computer Science, information, general works 000 Computer Science, information, general works > 000 Generalities, Science 300 Social sciences > 330 Economics |
| Date Deposited: | 03 Nov 2014 10:03 |
| Last Modified: | 15 Sep 2016 09:58 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/823 |