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Technology Acceptance of Neo-Broker Applications : An Empirical Investigation

Title data

Fortagne, Marius Arved ; Reith, Riccardo ; Nguyen, Khanh ; Lis, Bettina:
Technology Acceptance of Neo-Broker Applications : An Empirical Investigation.
In: International Journal of Innovation and Technology Management. Vol. 20 (2023) Issue 5 . - 2350029.
ISSN 0219-8770
DOI: https://doi.org/10.1142/S0219877023500293

Abstract in another language

Disruptive neo-broker applications (NBAs) enable users to access financial markets easily and have attracted millions of investors worldwide. As a gamified implementation for financial services, NBAs provide a unique research setting in which to examine the determinants of NBA acceptance among investors, some of whom are wholly inexperienced in financial products. We propose a research model specifically designed to explain the usage intention of NBAs by drawing on established factors from technology acceptance and financial behavior research. We validated the research model empirically with structural equation modeling (N = 653) and found significant drivers of NBA acceptance. Distinct from previous finance technologies, we confirmed consumption-oriented factors, including performance expectancy, hedonic motivation, price value, and habit as antecedents of NBA usage intention. From the financial perspective, initial trust and overconfidence were identified as further drivers, while overconfidence in turn is shaped by risk aversion and subjective financial knowledge, indicating a mediated effect on NBA acceptance. Thereby, we present the first NBA-tailored acceptance model that links technology characteristics and financial behavior. Correspondingly, we provide implications for theory and practice.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Neo-broker applications; mobile investing; technology acceptance; unified theory of acceptance and use of technology 2 (UTAUT2); financial behavior
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Lehrstuhl Allgemeine Betriebswirtschaftslehre - Univ. Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 20 Jul 2023 11:41
Last Modified: 04 Oct 2023 13:20
URI: https://eref.uni-bayreuth.de/id/eprint/86242