ERef Bayreuth

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Maximizing Return on Investment From Direct Marketing Campaigns : A New Uplift Modeling Approach for Online Shops

Title data

Baier, Daniel ; Stöcker, Björn:
Maximizing Return on Investment From Direct Marketing Campaigns : A New Uplift Modeling Approach for Online Shops.
2022
Event: 28th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2022/EIRASS2022) , 23.-26.07.2022 , Baveno, Italy.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	07 Aug 2023 11:14
Last Modified:	07 Aug 2023 11:14
URI:	https://eref.uni-bayreuth.de/id/eprint/86508