at Google ScholarTitle data
Koch, Timo ; Föhr, Jonas ; Wolff, Adrian ; Germelmann, Claas Christian:
A qualitative approach using the Zaltman Metaphoric Elicitation Technique (ZMET).
2023
Event: International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS)
, 24.-25.08.2023
, Bielefeld.
(Conference item: Conference
,
Paper
)
Further data
| Item Type: | Conference item (Paper) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Sep 2023 05:41 |
| Last Modified: | 06 Sep 2023 05:41 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/86780 |