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Wenn Avatare (virtuelle) Arenen füllen : Konsumentenmotive für den Besuch von Avatar-Konzerten

Title data

Koch, Timo ; Feldmann, Maria:
Wenn Avatare (virtuelle) Arenen füllen : Konsumentenmotive für den Besuch von Avatar-Konzerten.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 69 (2023) Issue 3 . - pp. 32-38.
ISSN 1436-798X

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 20 Sep 2023 07:24
Last Modified: 20 Sep 2023 07:24
URI: https://eref.uni-bayreuth.de/id/eprint/86891