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How do Traffic Light Labels work for Food Choices? : Insights of two Empirical Studies on underlying Mechanisms and Effects in Self-Service Canteens: An Abstract

Title data

Merkl, Lisa-Marie ; Diekmann, Larissa ; Germelmann, Claas Christian:
How do Traffic Light Labels work for Food Choices? : Insights of two Empirical Studies on underlying Mechanisms and Effects in Self-Service Canteens: An Abstract.
2023
Event: Academy of Marketing Science Annual Conference , 17.-19. Mai 2023 , New Orleans, LA, USA.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 16 Jan 2024 07:22
Last Modified: 16 Jan 2024 07:22
URI: https://eref.uni-bayreuth.de/id/eprint/88242