at Google ScholarTitle data
Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold:
Give Me Your Data and I’ll Dress You : A Two-Sided Messaging Approach to Address Privacy Concerns Surrounding In-Store Technologies.
In: Journal of Business Research.
Vol. 172
(2024)
.
- 114396.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.114396
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 18 Mar 2024 08:13 |
| Last Modified: | 18 Mar 2024 08:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/88895 |