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Give Me Your Data and I’ll Dress You : A Two-Sided Messaging Approach to Address Privacy Concerns Surrounding In-Store Technologies

Title data

Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold:
Give Me Your Data and I’ll Dress You : A Two-Sided Messaging Approach to Address Privacy Concerns Surrounding In-Store Technologies.
In: Journal of Business Research. Vol. 172 (2024) . - 114396.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.114396

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Mar 2024 08:13
Last Modified: 18 Mar 2024 08:13
URI: https://eref.uni-bayreuth.de/id/eprint/88895