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The Role of Information Presentation in Sustainable Clothing Online Purchasing Behavior : Insights from Online Store Scenario Experiments

Title data

Rösch, Stella Franca ; Kopplin, Cristopher Siegfried:
The Role of Information Presentation in Sustainable Clothing Online Purchasing Behavior : Insights from Online Store Scenario Experiments.
2024
Event: 30th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2024/EIRASS2024) , June 26-30, 2024 , Fuerteventura, Spain.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Aug 2024 07:21
Last Modified: 22 Aug 2024 07:21
URI: https://eref.uni-bayreuth.de/id/eprint/89894