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Cramer, Florian ; Kunz, Nathan ; Grenzfurtner, Wolfgang:
Alleviating the lack of access to groceries through mobile retail stores : an analysis of operational concepts.
2024
Veranstaltung: 31st EurOMA Conference : “Transforming people and processes for a better world”
, 29. June - 03. July 2024
, Sant Cugat.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Paper
)
Abstract
This study addresses the growing issue of grocery access in rural areas, exacerbated by the closure of brick-and-mortar retail stores. The paper aims to understand the key success factors and potential barriers to the broader implementation of mobile retail stores. A multiple-case study was conducted which includes five mobile retail stores operators. Preliminary results indicate that profitability and customer base building are major challenges. Operations management concepts such as assortment planning, route planning, and personnel planning are crucial. These need to be addressed to solve the issue of decreasing access to groceries in rural areas by efficient mobile retailing.
Weitere Angaben
| Publikationsform: | Veranstaltungsbeitrag (Paper) |
|---|---|
| Begutachteter Beitrag: | Ja |
| Keywords: | Mobile retail; retail density; case study |
| Institutionen der Universität: | Fakultäten Fakultäten > Fakultät für Lebenswissenschaften: Lebensmittel, Ernährung und Gesundheit Fakultäten > Fakultät für Lebenswissenschaften: Lebensmittel, Ernährung und Gesundheit > Lehrstuhl Food Supply Chain Management Fakultäten > Fakultät für Lebenswissenschaften: Lebensmittel, Ernährung und Gesundheit > Lehrstuhl Food Supply Chain Management > Lehrstuhl Food Supply Chain Management - Univ.-Prof. Dr. Christian Fikar |
| Titel an der UBT entstanden: | Ja |
| Themengebiete aus DDC: | 300 Sozialwissenschaften > 330 Wirtschaft 300 Sozialwissenschaften > 380 Handel, Kommunikation, Verkehr |
| Eingestellt am: | 08 Jul 2024 08:19 |
| Letzte Änderung: | 08 Jul 2024 08:19 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89908 |