at Google ScholarTitle data
Cramer, Florian ; Kunz, Nathan ; Grenzfurtner, Wolfgang:
Alleviating the lack of access to groceries through mobile retail stores : an analysis of operational concepts.
2024
Event: 31st EurOMA Conference : “Transforming people and processes for a better world”
, 29. June - 03. July 2024
, Sant Cugat.
(Conference item: Conference
,
Paper
)
Abstract in another language
This study addresses the growing issue of grocery access in rural areas, exacerbated by the closure of brick-and-mortar retail stores. The paper aims to understand the key success factors and potential barriers to the broader implementation of mobile retail stores. A multiple-case study was conducted which includes five mobile retail stores operators. Preliminary results indicate that profitability and customer base building are major challenges. Operations management concepts such as assortment planning, route planning, and personnel planning are crucial. These need to be addressed to solve the issue of decreasing access to groceries in rural areas by efficient mobile retailing.
Further data
| Item Type: | Conference item (Paper) |
|---|---|
| Refereed: | Yes |
| Keywords: | Mobile retail; retail density; case study |
| Institutions of the University: | Faculties Faculties > Faculty of Life Sciences: Food, Nutrition and Health Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Supply Chain Management Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Supply Chain Management > Chair Food Supply Chain Management - Univ.-Prof. Dr. Christian Fikar |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics 300 Social sciences > 380 Commerce, communications, transportation |
| Date Deposited: | 08 Jul 2024 08:19 |
| Last Modified: | 08 Jul 2024 08:19 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89908 |