How Many Tourists Next Weekend? : Conceptualizing AI-Based Forecasts For Visitor Management in Tourism

Titelangaben

Keller, Robert ; Neubig, Stefan ; Rebholz, Dominik ; Schmücker, Dirk:
How Many Tourists Next Weekend? : Conceptualizing AI-Based Forecasts For Visitor Management in Tourism.
In: Marketing Review St. Gallen. Bd. 41 (2024) Heft 4 .
ISSN 1865-7516

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Abstract

Since the advent of the COVID crisis, crowding and the management of crowds have become increasingly important issues for destination managers. Although researchers have been discussing visitor management for a long time, widespread implementation has only started in 2020. Drawing on the findings of a research project in Germany, the authors conceptualize the role of data sources and forecast mechanisms for smart, data-driven destination management and the implementation of visitor management policies