How Many Tourists Next Weekend? : Conceptualizing AI-Based Forecasts For Visitor Management in Tourism

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Keller, Robert ; Neubig, Stefan ; Rebholz, Dominik ; Schmücker, Dirk:
How Many Tourists Next Weekend? : Conceptualizing AI-Based Forecasts For Visitor Management in Tourism.
In: Marketing Review St. Gallen. Vol. 41 (2024) Issue 4 .
ISSN 1865-7516

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Abstract in another language

Since the advent of the COVID crisis, crowding and the management of crowds have become increasingly important issues for destination managers. Although researchers have been discussing visitor management for a long time, widespread implementation has only started in 2020. Drawing on the findings of a research project in Germany, the authors conceptualize the role of data sources and forecast mechanisms for smart, data-driven destination management and the implementation of visitor management policies