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Achieving Zero Hunger : Using Behavioural Insights and Contractual Regulation for the Achievement of UN SDG 2

Title data

Purnhagen, Kai:
Achieving Zero Hunger : Using Behavioural Insights and Contractual Regulation for the Achievement of UN SDG 2.
In: Sunstein, Cass ; Reisch, Lucia (ed.): Elgar Companion to Consumer Behaviour and the UN Sustainable Development Goals. - Cheltenham : Edward Elgar Publishing , 2025 . - (Elgar Companions to the Sustainable Development Goals )

Abstract in another language

SDG 2 requires state action. However, many of the SDG 2 targets can be better achieved by private businesses, who “regulate” the food value chain via contracts. These contracts are typically such that compliance with their terms and with the SDG 2 targets depends on the behaviour of the respective contracting parties. This chapter first evaluates how contractual regulation is of importance for the achievement of the objectives of the SDG 2. It will then illustrate how food chains are “regulated” via contractual networks globally. It will also illustrate how these contracts are regularly interdependent with the respective behaviour of the contractual partners. Beyond this understanding it will argue that in these contractual networks governance is no spontaneous, neutral behaviour. In the absence of national contract law as a default, food business operations rather respond to the environment of the markets in which they operate. Understanding these contractual networks as choice architecture may open up a new, and maybe more effective understanding of how the SDG 2 targets can be achieved more effectively.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Law
Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Law > Chair Food Law - Univ.-Prof. Dr. Kai Purnhagen
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields > Emerging Fields > Food and Health Sciences
Research Institutions > Research Units > Forschungsstelle für Deutsches und Europäisches Lebensmittelrecht
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 340 Law
Date Deposited: 02 Sep 2024 11:22
Last Modified: 02 Sep 2024 11:22
URI: https://eref.uni-bayreuth.de/id/eprint/90309