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In the Aftermath of the Pandemic: A Jobs-to-be-done Perspective on Stationary Retailing

Title data

Rese, Alexandra ; Wolfschmidt, Daniela:
In the Aftermath of the Pandemic: A Jobs-to-be-done Perspective on Stationary Retailing.
In: Marketing : ZFP. Vol. 46 (2024) Issue 4 . - pp. 19-38.
ISSN 0344-1369

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Nov 2024 06:45
Last Modified: 14 Nov 2024 06:45
URI: https://eref.uni-bayreuth.de/id/eprint/91087